Page 20 - Mar/April 2016 Vol.33No.7
P. 20
APWA National Public Works Week
HOW-TO
GUIDE
Welcome to National Public Works enable you to evaluate your success. PROCLAMATION
Week, a full week of celebrating the hard • Establish a means to record information Ask elected officials to make a procla-
work and dedication of the many Public
Works professionals throughout North at the committee level during the plan- mation for National Public Works Week.
America. We are very excited that your ning phase. Thought starters: Contact the official’s
organization is participating in this very • Establish a means to disseminate and
important event and want to encourage collect information during the planning office at least one month in advance.
you to involve your entire community in phase. Write a brief cover letter and enclose a
this important celebration. • Select an Education Committee, a draft of the proclamation. In the letter,
Promotions Committee, and a commit- request a time to photograph the official
To help you get your celebration off tee for each event; select a chairperson presenting the proclamation to the desig-
and running, APWA has created this for each committee; clarify and assign nated Public Works representative during
“How-To” guide. In this guide you will responsibilities. a scheduled Public Works event or a meet-
find a wealth of information to develop MOVING FORWARD ing. Download a sample proclamation
activities for your organization’s celebra- • Determine an operating budget and from the APWA website at www.apwa.
tion. The material in this guide can easily share information with committees. net/discover/National-Public-Works-
be customized to meet the needs of your • Develop a master calendar with Week/NPWW-proclamations.
organization and its impact upon your milestones.
unique community. Using the outline and • Develop a schedule of meetings to ENVIRONMENTAL CAMPAIGN
accompanying materials, you are ready review progress with committee Develop a week of activities to improve
to coordinate a positive promotional chairpersons.
campaign. • Order National Public Works Week the community’s environment. Show the
commemorative posters. many ways Public Works Departments
During National Public Works Week, • Committees meet to organize and begin contribute to your community’s
we encourage you to publicize the impor- planning phase. environmental health.
tance of Public Works to your community, ALMOST THERE
the effort that they place on your com- • Committee chairpersons begin meeting Thought starters: Invite garden
munity for a better quality of life, and the with Planning Committee chairperson clubs, civic groups, historic preservation
benefits that they provide to each citizen. to report progress and obtain support. societies, schools and scouting councils to
We also encourage you to reach out to the THE BIG WEEK! join you in an environmental project, or
policy makers in your area to communi- • Celebrate National Public Works Week! suggest a project of their own.
cate how your local efforts are affected by Record the information necessary
other jurisdictions. to evaluate how well you met your Organize a tree-planting ceremony,
objectives. recycling drive, public grounds clean-up
PLANNING CALENDAR or free, safe disposal of oversized items
SPECIAL EVENTS & ACTIVITIES and household hazardous wastes.
The sooner you begin planning Nation-
al Public Works Week events and activi- Special events and activities provide the Launch a campaign to solicit organiza-
ties, the more successful you will be. opportunity to interact with the commu- tions to adopt a highway or public park.
GETTING STARTED nity outside the daily work environment.
• Schedule a kickoff meeting to organize They are an excellent opportunity to build PUBLIC WORKS EXHIBIT
relationships with diverse populations and Create an exhibit to spotlight your
the celebration. Invite individuals from expose the community to Public Works
all Public Works Departments, the in a different light. Use the information organization’s recent successes and
chamber of commerce, public affairs that follows to spark creativity within your emphasize how they benefit all citizens.
office, community schools, and area organization. Arrange to display your exhibit at libraries,
businesses (vendor-partners). community centers and shopping malls.
• Select a Planning Committee and chair- There are two primary considerations You may be able to take advantage of
person. when choosing events and activities: the a captive audience by exhibiting at a
• Determine the organization’s primary message and the target audience. Take the scheduled community event.
message for the celebration. time to ensure that the event communi-
• Discuss goals and set objectives. cates your intended message to the target Thought starters: Feature Public Works
• Define target audiences. audience. Also make sure each event and equipment, display photos of facilities and
• Discuss and determine the events and activity you plan will meet at least one provide information on upcoming Public
activities that will attract target audi- of the measurable objectives established Works projects.
ences and enable you to meet your for the celebration. Following are sample
objectives. events and related activities. Show a film or video of Public Works in
• Establish a means to capture informa- action.
tion during the celebration that will
When practical, have a representative
20 TPW March/April 2016 from various departments staff the
exhibit to answer questions and provide
information.
RODEO/EQUIPMENT SHOW
Display equipment your department
uses in day-to-day operations. Give Public
HOW-TO
GUIDE
Welcome to National Public Works enable you to evaluate your success. PROCLAMATION
Week, a full week of celebrating the hard • Establish a means to record information Ask elected officials to make a procla-
work and dedication of the many Public
Works professionals throughout North at the committee level during the plan- mation for National Public Works Week.
America. We are very excited that your ning phase. Thought starters: Contact the official’s
organization is participating in this very • Establish a means to disseminate and
important event and want to encourage collect information during the planning office at least one month in advance.
you to involve your entire community in phase. Write a brief cover letter and enclose a
this important celebration. • Select an Education Committee, a draft of the proclamation. In the letter,
Promotions Committee, and a commit- request a time to photograph the official
To help you get your celebration off tee for each event; select a chairperson presenting the proclamation to the desig-
and running, APWA has created this for each committee; clarify and assign nated Public Works representative during
“How-To” guide. In this guide you will responsibilities. a scheduled Public Works event or a meet-
find a wealth of information to develop MOVING FORWARD ing. Download a sample proclamation
activities for your organization’s celebra- • Determine an operating budget and from the APWA website at www.apwa.
tion. The material in this guide can easily share information with committees. net/discover/National-Public-Works-
be customized to meet the needs of your • Develop a master calendar with Week/NPWW-proclamations.
organization and its impact upon your milestones.
unique community. Using the outline and • Develop a schedule of meetings to ENVIRONMENTAL CAMPAIGN
accompanying materials, you are ready review progress with committee Develop a week of activities to improve
to coordinate a positive promotional chairpersons.
campaign. • Order National Public Works Week the community’s environment. Show the
commemorative posters. many ways Public Works Departments
During National Public Works Week, • Committees meet to organize and begin contribute to your community’s
we encourage you to publicize the impor- planning phase. environmental health.
tance of Public Works to your community, ALMOST THERE
the effort that they place on your com- • Committee chairpersons begin meeting Thought starters: Invite garden
munity for a better quality of life, and the with Planning Committee chairperson clubs, civic groups, historic preservation
benefits that they provide to each citizen. to report progress and obtain support. societies, schools and scouting councils to
We also encourage you to reach out to the THE BIG WEEK! join you in an environmental project, or
policy makers in your area to communi- • Celebrate National Public Works Week! suggest a project of their own.
cate how your local efforts are affected by Record the information necessary
other jurisdictions. to evaluate how well you met your Organize a tree-planting ceremony,
objectives. recycling drive, public grounds clean-up
PLANNING CALENDAR or free, safe disposal of oversized items
SPECIAL EVENTS & ACTIVITIES and household hazardous wastes.
The sooner you begin planning Nation-
al Public Works Week events and activi- Special events and activities provide the Launch a campaign to solicit organiza-
ties, the more successful you will be. opportunity to interact with the commu- tions to adopt a highway or public park.
GETTING STARTED nity outside the daily work environment.
• Schedule a kickoff meeting to organize They are an excellent opportunity to build PUBLIC WORKS EXHIBIT
relationships with diverse populations and Create an exhibit to spotlight your
the celebration. Invite individuals from expose the community to Public Works
all Public Works Departments, the in a different light. Use the information organization’s recent successes and
chamber of commerce, public affairs that follows to spark creativity within your emphasize how they benefit all citizens.
office, community schools, and area organization. Arrange to display your exhibit at libraries,
businesses (vendor-partners). community centers and shopping malls.
• Select a Planning Committee and chair- There are two primary considerations You may be able to take advantage of
person. when choosing events and activities: the a captive audience by exhibiting at a
• Determine the organization’s primary message and the target audience. Take the scheduled community event.
message for the celebration. time to ensure that the event communi-
• Discuss goals and set objectives. cates your intended message to the target Thought starters: Feature Public Works
• Define target audiences. audience. Also make sure each event and equipment, display photos of facilities and
• Discuss and determine the events and activity you plan will meet at least one provide information on upcoming Public
activities that will attract target audi- of the measurable objectives established Works projects.
ences and enable you to meet your for the celebration. Following are sample
objectives. events and related activities. Show a film or video of Public Works in
• Establish a means to capture informa- action.
tion during the celebration that will
When practical, have a representative
20 TPW March/April 2016 from various departments staff the
exhibit to answer questions and provide
information.
RODEO/EQUIPMENT SHOW
Display equipment your department
uses in day-to-day operations. Give Public
